The only way to grow your audience on Instagram is to feed them content on the regular. You can use timed text to add captions manually, and you can use tools like copy.ai for auto-generation. Obviously, you want to include enhanced sound in your videos, but be sure to include captions to make them accessible to everyone, including the deaf and hard-of-hearing community. Users catch up on Instagram on public transit and even at work or school, so naturally, they cut the sound so as not to disturb others – or get caught! But the fact is that a large percentage of people are doing it. There’s a wide range of data regarding exactly how many people watch videos, stories, etc. Regardless, keep it simple and succinctly fill in the statement, “When someone watches this video they will. But it’s up to you to figure out how to captivate your audience and keep their attention. We’ll provide some ideas in the section below. If you want to keep viewers from scrolling past your video, it must be worth their time. But your content better be amazing so viewers are willing to tilt their phone. However, if your brand has more long-form content, it’s possible to fall into the horizontal video niche. Vertical orientation is the norm for Instagram and short videos in general. That means you need to shoot your videos for the platform. It’s possible to surf Instagram from the web, but most users are looking at videos on their phone. Whether you’re looking to become an influencer or advertising your business – or both! – it’s important to understand your platform. But you must present something that’s appealing. You can use teasers, visuals, something wacky, and more, to attract attention – the possibilities are endless. It’s essential to provide engaging content to prevent that from happening. On Instagram, you have about three seconds before a user will scroll past your video if it doesn’t catch their eye. You don’t need a professional studio or CGI to be successful on the platform if you follow these recommendations. However, there are some key guidelines you should follow to create a successful Instagram account. We won’t tell you exactly how you should create your videos as new trends and techniques emerge literally every day. Some successful accounts use more traditional shooting and editing techniques with tripods and green screens, while others take things into the wild with no stabilization and little editing. The process for creating an Instagram video is relative to your feed. The platform has a reporting system that works relatively fast. And as of now, you cannot edit your cover photo after you've uploaded it, so be sure it’s correct before posting.Īll videos must follow Instagram’s Community Guidelines, or the video could be taken down. Instagram recommends 420px by 654px (or 1:1.55 ratio) as the size for your cover photos. The max file size for videos that are 10 minutes or less is 650 MB and 3.6 GB for videos up to 60 minutes. Shoot for a minimum frame rate of 30 FPS (frames per second) with 720 pixels as your resolution. Video aspect ratios must be between 1.91:1 and 9:16. But for now, here are the basic requirements and recommendations for posting a video on Instagram. Our guide includes optimal content tips, instructions on how to upload, where to source your video ideas, scheduling, and more. We dig deeper into the specifics below to teach you how to make an Instagram video. Businesses should note that the old IGTV ads are now called Instagram In-Stream video ads. The development team at Instagram also updated their analytics platform by merging video insights and feed post insights into one metric. They also have the option to continue scrolling, so make sure your preview is interesting – more on that below! Users can also tap anywhere on a video to expand it to full-screen mode. However, if the video is eligible for ads, the old 15-second rule applies. Previews also changed with the new format by extending to one minute. And fortunately, the posting process remained just as easy with a click or tap to the + symbol on the top-right corner of the screen. The update simplified the video creation process as well and added filters, video trimming, and fast tagging. Finding videos is easy with a quick tap to the Video tab under your user profile. You no longer have to worry about whether a video is short or long and wonder where to post it. In October 2021, Instagram combined IGTV and Feed videos into Instagram videos to create a more straightforward video experience.
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